Louisa co-founded and ran Woolley Pau, a creative agency, from 1993 to 2007 building it into an agency with a great creative reputation. After selling the business, she took on a strategic role to pilot the agency through change and growth, working with the leadership team and the parent group, Gyro, until 2012.
At the IPA she chaired the inaugural healthcare group, was a member of council for 9 years and the membership committee for three years.
She founded Otherboard to help leaders of creative organisations tackle the issues that every business needs to solve.
When we needed help to establish what was hindering the growth of our company, she was an obvious choice. By asking well directed questions, Louisa was able to help us identify the issue in question, and worked with us to develop and implement strategies to overcome this barrier to growth. Louisa's no nonsense but professional approach is refreshing and effective and I would not hesitate to recommend her as an astute and commercially focused adviser.
Fiona Hamell, MD - Hamell Communications
We have been working with Otherboard and Louisa since 2013. Over this time we have seen our business grow and put down really strong foundations for the future. We have effectively been working as a management team and Otherboard has been amongst other things a leadership check point, providing direction and making sure we go there. If you don’t have a business mentor or are not happy with your current relationship, look no further.
Mathew Cutts, Director - Cuttsy + Cuttsy
Louisa has worked with us over the past 18 months, supporting, advising and guiding us through a complex company restructuring and relocation.
She works in a calm, encouraging and always challenging way which has been instrumental in enabling Karen and me to move forward and create a new leadership team.
Her ability to understand and highlight the company’s strengths and weaknesses produced valuable insight and played a major part in the company branding.
Careen Hertzog, Director - Granger Hertzog
The first year of running an agency as MD was sometimes a lonely experience and I knew I needed my ideas tested by someone who could be objective but knew what I was going through. An outside insider. Louisa was brilliant at this and I, and the agency, benefitted greatly from her consultancy. I'd strongly recommend her to any senior manager wanting time to think with an expert.
Ed Shorthose, MD - Woolley Pau Gyro